Advertising will inform
the people on the convention which is about to take place in Malaysia and can
also convince those who are curious.
[Target Customer] :
Target Audience are primarly males from ages ranged 13- 40. Young working class adults and also college students.
A brand which is known worldwide. Batman is a legacy.
Statement of Benefit]. (1)
The Unique Selling Proposition would be the Evolution theme concept of the Batman
Convention. Also with the appearance of Oscar winning actor Christian Bale would definitely be a crowd puller.
[Support/Reason Why]. (2)
This is because the ability to look back through all the Batman costumes, old vintage comic
books would be something hard to pass. A convention which is only held in America or Europe
is not being held in Malaysia. Definitely something which is hard to pass on, and international
convention in Malaysia is a definite crowd puller.
[“Selling Attitude” adjectives]
Action themed but fictional
[Product/Brand] is [Description of “Brand
Character”]. (3)
Batman as a character is known as someone brave, reliable, rich and smart. As for the event/convention itself it is something apealing in a more reliable way because it can improve the knowledge on the Batman character.
